Video Marketing Campaigns
Below are video marketing campaigns I worked on as a writer, director and producer.
Admission Marketing
Below are Youtube video initiatives I wrote, directed and produced, to drive admissions at Newark Academy.
Seventh grader Millie discusses her Newark Academy Middle School experience.
Chase ‘22 discusses balancing athletics with rigorous academics as a Newark Academy student-athlete.
Virtual Tours
Directed, wrote and produced an admissions video giving a virtual tour of the Middle School and Upper School experience.
Newark Academy’s Middle School experience highlighted in this admission recruitment video.
Newark Academy’s Upper School experience is highlighted in this admission recruitment video.
Fundraising Initiative
Wrote, directed, and produced this fundraising video, where Newark Academy‘s Assistant Head of School for External Affairs dressed up as Auntie Addy Lumen, to tell the story of why Ad Lumen (Newark Academy donors who give at least $1,000) love to give.
Athletic Marketing
Below are Youtube video initiatives I wrote, directed and produced, to drive admissions and solicit fundraising at Newark Academy.
Newark Academy Fall Athletics 2019 “hype” video I wrote, directed and produced.
Newark Academy Winter Athletics 2019-20 “hype” video I wrote, directed and produced.