https://www.mattsugam.com/blog-posts daily 0.75 2025-05-13 https://www.mattsugam.com/blog-posts/category/Beauty monthly 0.5 https://www.mattsugam.com/blog-posts/category/Wellness monthly 0.5 https://www.mattsugam.com/blog-posts/category/Fitness monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Hair monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Health monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Mental+Health monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Product+Reviews monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Body monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Workout monthly 0.5 https://www.mattsugam.com/homepage daily 1.0 2026-03-01 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647664622594-LYS8HAVAV53CAICJ5UJQ/Screen+Shot+2022-03-18+at+7.55.23+PM.png Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647665350197-ISUX456N8LZ6UWC8V138/Screen+Shot+2022-03-18+at+9.12.27+PM.png Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647665379095-IPG6F12DFFICWD7C9OXX/65102+%282%29.jpg Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647665430852-BVBU34RF3OAM1O30KH8Q/Screen+Shot+2022-03-18+at+9.41.02+PM.png Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647665482986-IJWHC4HBSNE27YVCP0LD/94783+%281%29.jpg Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647697872070-LMQ55W3NE7NXZISLFMPI/download-1.png Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647698097179-8BG3ZORBP9RTZO3IBOCA/download-3.png Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647698267761-DD73TQZ1OR4N640EHFCE/download-1.jpg Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/7e9bfae7-125a-4d39-a4b6-7301271acf32/IMG_0007+%281%29.JPG Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/3ff13b2f-51fa-42de-a780-6d33632dfa16/Screen+Shot+2023-01-19+at+10.06.50+AM.png Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/4ff5dea9-ec83-4cb1-8e6a-330aae41988e/Screen%2BShot%2B2022-03-19%2Bat%2B9.22.30%2BAM.jpg Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/6d0acc50-c624-45e9-89e5-da4fcc2facd6/Screenshot+2026-03-01+at+2.27.23%E2%80%AFPM.png Homepage https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/b0c448c1-b807-4183-830f-d836566e3067/matt-2.JPEG Homepage - Allow me to introduce myself… I’m a digital communications and marketing strategist, published writer, Heisman Trophy Award voter, and educator with a Master’s in Strategic Communication from Columbia University. As a strategic storyteller and digital strategist in the ever-evolving digital space, I bring over a decade of experience as a writer and content creator in sports media, as well as in admissions and advancement marketing and communications at independent schools in the New York and Washington, D.C., metropolitan areas. https://www.mattsugam.com/aboutme daily 0.75 2026-02-09 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/53c00ffe-3798-4e30-afd7-ebf12ca5d4c7/matt-6.jpg ABOUT ME https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/ceb8c7a9-258e-4bb5-ad9b-eea07d91ae8d/2022-08-03-DJC-Eli+Manning+and+Gotham+FC+-247.jpg ABOUT ME https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/dcfec14a-689e-486e-8bb8-d79b3f7f2fee/IMG_7734+%281%29.jpeg ABOUT ME https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/23c43fda-a8f3-407e-9d17-53e99c6020d0/IMG_5395+%281%29.jpg ABOUT ME https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/e3361439-09b8-4ecc-885b-3a6b5d230e9b/matt-1+%282%29.jpg ABOUT ME https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/9cf8fe21-04a4-4f5d-b9ca-7ece311513ff/IMG_7156.JPEG ABOUT ME https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/7565fac0-8c30-4368-82b0-0c29cc7fe854/IMG_0010.jpg ABOUT ME https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/15d8d005-e933-4633-871c-ec72db8c1902/IMG_0590.jpg ABOUT ME https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/95de6d55-b3db-4f8d-9d98-2255b4ef3dd8/matt-10+%281%29.jpg ABOUT ME - Allow me to introduce myself… I’m a communications and marketing strategist, writer, and content creator with more than 15 years of experience spanning academia and sports media in the New York and Washington, D.C., metropolitan areas. In 2018, I transitioned from traditional journalism into marketing and communications, channeling my passion for storytelling into strategic brand-building. Since then, I have grown into a digital communications and marketing strategist who develops clear, compelling narratives that strengthen brand identity and engagement. Please read my full bio below. https://www.mattsugam.com/mutlimedia daily 0.75 2023-03-07 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647726276756-5F3V0EN4HA6TN44BNT1N/Screen%2BShot%2B2022-03-19%2Bat%2B5.50.11%2BPM.jpg MULTIMEDIA Multimedia feature (written and video) story I created on Columbia wrestling's "pin belt." https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647726352811-U8SW5WT4T71MAID20LYA/Screen%2BShot%2B2022-03-19%2Bat%2B5.46.41%2BPM.jpg MULTIMEDIA Podcasts put on camera for video clip to promote the game via columbia's social media feeds. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1648525267342-TKFECSGYQWV7PMOKVMQ0/Screen%2BShot%2B2022-03-28%2Bat%2B11.39.33%2BPM.jpg MULTIMEDIA Video preview of a Columbia women's basketball game. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/23db408c-a49c-4f87-a0ad-3a0b3aa4725c/Screen+Shot+2022-08-25+at+11.40.27+AM.png MULTIMEDIA Multimedia feature (written and video) story I created on Columbia baseball's senior-laden pitching staff. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1336447f-0b9c-4fbc-9487-3406a6a9edc2/Screen+Shot+2022-03-19+at+5.42.40+PM.png MULTIMEDIA Video to preview and promotion of a Columbia Women's basketball game. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/ca3d2f34-12e1-4dfd-ba45-68f1315f9f09/6D338EA0-B545-41B0-82C7-36973F045AB7+%281%29.JPG MULTIMEDIA Courtside covering the 40th Big East men’s basketball tournament at Madison Square Garden. https://www.mattsugam.com/video-campaigns daily 0.75 2026-01-22 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/ed830200-9739-44f1-98c7-190da14756b8/Screen+Shot+2022-09-11+at+10.35.59+AM.png https://www.mattsugam.com/my-stories daily 0.75 2025-01-05 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/20a7ddd8-8adf-4291-bf9e-2d3e073c8279/Screenshot+2024-07-12+at+11.12.49%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/3fe03a8d-e885-45da-acf1-0bd7bedbd869/Screenshot+2024-07-12+at+11.13.29%E2%80%AFAM.png https://www.mattsugam.com/about daily 0.75 2022-03-18 https://images.squarespace-cdn.com/content/v1/5eea4e607fdd1c31a731af46/1596723291129-ZQA0XLKDULENETILXX2L/Young+smiling+friends+hugging+each+other About - Our values Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. https://images.squarespace-cdn.com/content/v1/5eea4e607fdd1c31a731af46/1595535045907-X212C8SW19KUK6NGU7QU/Young+man+meditating+outside+with+eyes+closed About Young expressive African-American man outstretching hands towards camera on street. https://images.squarespace-cdn.com/content/v1/5eea4e607fdd1c31a731af46/1595535030083-COC8PZVV947XU70TEB18/Bottles+of+beauty+products+on+bathroom+vanity About Still life of three bottles full of beauty products in bathroom. https://images.squarespace-cdn.com/content/v1/5eea4e607fdd1c31a731af46/1595535122375-XV5Z9SU0U7EO57791Y65/Woman+running+in+workout+gear About Athletic African American female runner in purple sportswear and white snickers jogging under bridge https://www.mattsugam.com/privacy-policy daily 0.75 2022-03-18 https://www.mattsugam.com/social-media-marketing daily 0.75 2025-01-16 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/f9f02fa8-fd7b-43b2-b334-27aa72c36a4a/Screenshot+2024-05-07+at+3.19.15%E2%80%AFPM.png SOCIAL MEDIA CAMPAIGNS I implemented "Why St. Andrew's" as part of the school's admission campaign #Ready2Roar. Select students were asked to simply share why they chose to go to St, Adnrew's over other prestigious prep schools. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/240e282c-2997-41e6-9901-ef84a5986cdc/Screen+Shot+2022-03-26+at+12.48.54+PM.png SOCIAL MEDIA CAMPAIGNS #TeacherDayatNA was a fundraising initiative highlighting the wonderful teachers at Newark Academy, where I ran the social media campaign to drive donations. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/0af403aa-3aa4-41ca-9dea-ca69c34b8b0a/Screen+Shot+2022-03-19+at+12.36.53+AM.png SOCIAL MEDIA CAMPAIGNS #OneDayforNA is Newark Academy's Annual Day of Giving, where I ran the social media accounts prior to and during to drive donations. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/f7b0e2b7-ca1c-4eb8-8bd8-1d19f5ee3bfa/Screen+Shot+2022-03-19+at+12.20.56+AM.png SOCIAL MEDIA CAMPAIGNS #MinutemenMonday⚫️ was an initiative I came up to highlight the athletes at Newark Academy, one of the oldest, most prestigious prep schools in the country. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/32829588-bc38-41d1-9860-ef34437d5f9b/Screen+Shot+2022-03-19+at+12.23.12+AM.png SOCIAL MEDIA CAMPAIGNS Senior Spotlight was an initiative I started to highlight Newark Academy's senior class in 2020 using #NAseniors2020❤️ https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/39005f4c-183c-4451-8e6b-4da39cf64f0e/Screen+Shot+2022-03-26+at+12.53.55+PM.png SOCIAL MEDIA CAMPAIGNS #WhyIChoseNA❤️ was a hashtag for an admission campaign I came up with amidst the start of COVID. Select students were asked to take a headshot in NA gear and simply share why they chose to go to Newark Academy over other prestigious prep schools. https://www.mattsugam.com/successful-pr-story-pitches/crisis-communications daily 0.75 2026-01-22 https://www.mattsugam.com/contact daily 0.75 2025-05-13