https://www.mattsugam.com/blog-posts daily 0.75 2025-05-13 https://www.mattsugam.com/blog-posts/category/Beauty monthly 0.5 https://www.mattsugam.com/blog-posts/category/Wellness monthly 0.5 https://www.mattsugam.com/blog-posts/category/Fitness monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Hair monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Health monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Mental+Health monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Product+Reviews monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Body monthly 0.5 https://www.mattsugam.com/blog-posts/tag/Workout monthly 0.5 https://www.mattsugam.com/homepage daily 1.0 2026-07-11 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/526f9d44-66cd-49bb-b057-af50b482351e/Sugam_Matthew_10667107.png https://www.mattsugam.com/aboutme daily 0.75 2026-07-11 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/23c43fda-a8f3-407e-9d17-53e99c6020d0/IMG_5395+%281%29.jpg https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/95de6d55-b3db-4f8d-9d98-2255b4ef3dd8/matt-10+%281%29.jpg https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/ceb8c7a9-258e-4bb5-ad9b-eea07d91ae8d/2022-08-03-DJC-Eli+Manning+and+Gotham+FC+-247.jpg https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/dcfec14a-689e-486e-8bb8-d79b3f7f2fee/IMG_7734+%281%29.jpeg https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/9cf8fe21-04a4-4f5d-b9ca-7ece311513ff/IMG_7156.JPEG https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/15d8d005-e933-4633-871c-ec72db8c1902/IMG_0590.jpg https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/7565fac0-8c30-4368-82b0-0c29cc7fe854/IMG_0010.jpg https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/03b6606b-5c10-418c-aa48-a1f3b68e14a2/matt-2.jpg https://www.mattsugam.com/mutlimedia daily 0.75 2023-03-07 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647726276756-5F3V0EN4HA6TN44BNT1N/Screen%2BShot%2B2022-03-19%2Bat%2B5.50.11%2BPM.jpg MULTIMEDIA Multimedia feature (written and video) story I created on Columbia wrestling's "pin belt." https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1647726352811-U8SW5WT4T71MAID20LYA/Screen%2BShot%2B2022-03-19%2Bat%2B5.46.41%2BPM.jpg MULTIMEDIA Podcasts put on camera for video clip to promote the game via columbia's social media feeds. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1648525267342-TKFECSGYQWV7PMOKVMQ0/Screen%2BShot%2B2022-03-28%2Bat%2B11.39.33%2BPM.jpg MULTIMEDIA Video preview of a Columbia women's basketball game. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/23db408c-a49c-4f87-a0ad-3a0b3aa4725c/Screen+Shot+2022-08-25+at+11.40.27+AM.png MULTIMEDIA Multimedia feature I reported, wrote, and produced, combining written storytelling and video to preview Columbia baseball's experienced pitching staff. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1336447f-0b9c-4fbc-9487-3406a6a9edc2/Screen+Shot+2022-03-19+at+5.42.40+PM.png MULTIMEDIA Video to preview and promotion of a Columbia Women's basketball game. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/ca3d2f34-12e1-4dfd-ba45-68f1315f9f09/6D338EA0-B545-41B0-82C7-36973F045AB7+%281%29.JPG MULTIMEDIA Courtside covering the 40th Big East men’s basketball tournament at Madison Square Garden. https://www.mattsugam.com/videos daily 0.75 2026-07-13 https://www.mattsugam.com/published-writing daily 0.75 2026-07-13 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/20a7ddd8-8adf-4291-bf9e-2d3e073c8279/Screenshot+2024-07-12+at+11.12.49%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/3fe03a8d-e885-45da-acf1-0bd7bedbd869/Screenshot+2024-07-12+at+11.13.29%E2%80%AFAM.png https://www.mattsugam.com/social-media-marketing daily 0.75 2026-07-06 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/a95b3b45-98c0-4a15-823c-126f148c1930/Screenshot+2026-07-06+at+3.23.09%E2%80%AFPM.png SOCIAL MEDIA MARKETING As part of St. Andrew's admissions campaign, I developed and implemented "Why St. Andrew's", inviting students to share, in their own words, why they chose the school. The campaign used authentic student voices to showcase the student experience and help prospective families see what makes the St. Andrew's community distinctive. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/a56efa96-1c89-46ee-8b0e-da3552c0f429/Screenshot+2026-07-06+at+3.13.21%E2%80%AFPM.png SOCIAL MEDIA MARKETING I adapted a popular graduation-season social media trend to reinforce the Academy of the Holy Cross' sense of community and lifelong alumnae connection. Built around the school's motto, "Once a Holy Cross Girl, Always a Holy Cross Girl," the campaign paired a timely social format with an enduring institutional message. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/240e282c-2997-41e6-9901-ef84a5986cdc/Screen+Shot+2022-03-26+at+12.48.54+PM.png SOCIAL MEDIA MARKETING I developed and managed #TeacherDayatNA, a fundraising campaign designed to spotlight Newark Academy's teachers while encouraging the community to support the school. By putting teachers and their impact at the center of the campaign, the initiative connected fundraising with the people who make the school experience meaningful. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/f7b0e2b7-ca1c-4eb8-8bd8-1d19f5ee3bfa/Screen+Shot+2022-03-19+at+12.20.56+AM.png SOCIAL MEDIA MARKETING I created #MinutemenMonday to regularly highlight Newark Academy student-athletes and build engagement around the school's athletic community. The campaign provided a consistent social media feature while giving students and teams a dedicated platform to be recognized and celebrated. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/32829588-bc38-41d1-9860-ef34437d5f9b/Screen+Shot+2022-03-19+at+12.23.12+AM.png SOCIAL MEDIA MARKETING I launched Senior Spotlight in 2020 to celebrate Newark Academy's graduating class and strengthen community engagement during an unprecedented school year. Using #NAseniors2020, the campaign gave each senior an opportunity to be recognized while creating a collective celebration of the class across social media. https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/3721526b-e1cc-45bd-aefe-40682742da4d/Screenshot+2026-07-01+at+4.37.57%E2%80%AFPM.png SOCIAL MEDIA MARKETING I created this video to launch the annual fundraiser organized by Hearts for Haiti, a student-run club supporting the school's sister school, Christ Roi School, in Civol, Haiti. The video used student voices and storytelling to introduce the cause, build awareness, and encourage participation in the fundraising campaign. https://www.mattsugam.com/successful-pr-story-pitches/crisis-communications daily 0.75 2026-10-03 https://www.mattsugam.com/still-images daily 0.75 2026-07-09 https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1790312606993-UMVQQGJVEDJ5MJA43HIP/Field%2BDay.jpg STILL IMAGES https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/1ce270cf-c9a5-4085-812e-5b2671db7410/Reunion.jpg STILL IMAGES https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/cedce737-a30e-455c-ab6b-efb74f6d32bd/490512852_1250009449985522_3640628726536684549_n.jpg STILL IMAGES https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/15d255e9-6e6c-49d4-9687-eb3eeb018fb9/Cum+Laude.jpg STILL IMAGES https://images.squarespace-cdn.com/content/v1/621847d4f4a094436c3661f4/c47edb56-7420-4539-8c1b-774214f3482b/Class.jpg 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